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ABOUT US
Our Team
Gingerworks consists of two primary partners with
high-profile brand strategy experience. Individually, each possesses deep
skill sets and industry specific expertise. Our cross-disciplinary
partnership provides an inventive and complementary approach to branding
and its many applications.
Rana Cho
As
a brand strategist, Rana Cho develops qualitative research and account
planning for clients and employers which have included Palm, Electronic
Arts, Gap, and Conde Nast. Her comprehensive approach incorporates
communications and content strategy experience gained from public relations
for Burson-Marsteller and interactive design for Electronic Arts. She holds
a B.A. from Brown University and an M.A. from Yonsei University (Seoul,
Korea).
rana@gingerworksDOTcom
Seran Chen
Seran
Chen specializes in strategic marketing and conducting in-depth market
research for companies such as Microsoft, Banana Republic, EA and IDEO. Her
previous experience includes management consulting at A.T. Kearney and
marketing management at McCann Relationship Marketing. She holds a B.B.A.
from the University of Michigan Business School and attended Cranbrook
Kingswood School.
seran@gingerworksDOTcom
The Gingerworks team is augmented by agencies and individuals who provide
specialized skills and services on a project basis.
Gingerworks, Inc.
855
Cedar Street
Berkeley, CA 94710
Phone: (800)494-6416
Email: info@gingerworksDOTcom
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